Tuesday, August 01, 2006

Earn your raise by...blogging

CHIEF executives are inclined to avoid activities generally deemed to be high-risk: Sky diving. Cliff jumping. Motorcycle racing. And blogging...

In an exhortatory piece, “If You Want to Lead, Blog,” published in The Harvard Business Review last year, Mr. Schwartz predicted that “having a blog is not going to be a matter of choice, any more than having e-mail is today.”

“My No. 1 job is to be a communicator,” Mr. Schwartz told me last week. “I don’t understand how a C.E.O. would not blog if committed to open communication.” (New York Times 7/30/06)

Open communication. We can use more of that in Elgin, can't we?


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